30 Material Marketing Data You Need To Know

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Content continues to rule most marketing strategies, and there is evidence to support my assertion.

Simply put, content marketing is an important element of any digital marketing strategy, whether you’re running a little local service or a large multinational corporation.

After all, content is indisputably the very lifeline upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has actually efficiently become enhanced content marketing as Google demands and rewards services that produce content demonstrating Competence, Authority, and Trustworthiness to the benefit of their clients.

Content marketing includes producing and sharing valuable, appropriate, amusing, and constant material in numerous text-based, video, and audio formats.

The primary focus ought to be on bring in and maintaining a clearly defined audience, with the supreme goal of driving successful consumer action.

But with so much material being produced and shared every day, it’s important to remain updated on the current patterns and best practices in material marketing to keep up.

To assist you do simply that, here are 30 content marketing data I think you should understand:

Material Marketing Use

How many services are leveraging content marketing, and how are they preparing to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers utilize content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush accomplished success with their material marketing in 2021.
  3. A B2B Material Marketing Study performed by CMI found 40% of B2B online marketers have actually a documented content marketing method; 33% have a technique, but it’s not documented, and 27% have no strategy whatsoever.
  4. Half of all marketers say they contract out some content marketing.
  5. The pandemic increased content use by 207%.

Material Marketing Strategy

What techniques are content marketers using or finding to be most reliable?

  1. 83% of marketers believe it’s more efficient to develop greater quality material less typically.
  2. In a 2022 Statista Research Study Research Study of marketers worldwide, 62% of respondents said they thought it was essential to be “always on” for their customers, whereas 23% thought content-led interactions were most effective for customized targeting purposes.

Types Of Material

Material marketing was synonymous with publishing blog sites, but the web and material have actually developed into audio, video, interactive, and meta formats.

Here are a few statistics on how the numerous kinds of material are trending and performing.

  1. The leading three types of content being developed by marketing teams in 2022 included videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top 2 content types that B2C marketers used in the last 12 months. Their use of long-form short articles increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verifications and Buy Instagram Verification Reels is the most efficient type of social networks content.
  4. 40.8% of marketers said original graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C online marketers anticipated their organization to invest in video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) brings in 21% less traffic and 75% less backlinks than articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed content, with buyers investing an average of 8.5 minutes viewing fixed material items and 13 minutes on interactive content products. (Source: Mediafly)

Material Distribution

It is not simply sufficient to create and release material.

For a material technique to be successful, it should consist of dispersing material by means of the channels frequented by a business’s target market.

  1. Buy Facebook Verification was the leading circulation channel for B2C online marketers in the previous 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most typical and top-performing organic social networks circulation channel.
  3. 80% of B2B marketers who utilize paid distribution usage paid social networks advertising (Source: CMI)

Content Intake

When content reaches an audience, it is very important to comprehend how an audience consumes the content or acts as an outcome.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase choices stated they relied more on practical content like case research studies and visual content, such as webinars, to assist their buying choices and mentioning a greater emphasis on the reliability of the source.
  2. Purchasers want to spend no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a recent post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog site.
  4. 65% of respondents to DemandGen’s study stated they offer more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Content Marketing Efficiency

Among the main factors content marketing has actually taken off is its capability to be measured, optimized, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading three goals content marketing helps them to achieve are creating brand name awareness, constructing trust, and informing their target audience.
  2. Material marketing produces 3 times as numerous leads as standard outbound marketing but expenses 62% less (Source: CMI).
  3. 56% of online marketers who take advantage of blogging say it’s a reliable method, and 10% state it generates the best ROI (roi). (Source: Hubspot blog site research)
  4. Over 60% of marketers measure the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget changes and the determination to invest in particular marketing strategies are excellent indications of how popular and reliable these methods are at a macro level.

The following statistics certainly appear to indicate online marketers have purchased into the worth of content.

  1. 61% of B2C online marketers in CMI’s 2021 research study said their 2022 material marketing budget would surpass their 2021 budget.
  2. 22% of B2B online marketers stated they spent 50% or more of their overall marketing budget on material marketing. Furthermore, 43% saw their content marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All types of marketing included challenges associated with time, resources, know-how, and competitors. Acknowledging and attending to these challenges head-on with well-thought-out strategies is the very best way to conquer them and realize success.

  1. Leading difficulties consisted of “drawing in quality leads with our material” (41%), “generating enough traffic and promoting our content” (39%), “developing content that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are among the top concerns for B2C online marketers. (Source: CMI)
  3. 47% of individuals are looking for downtime from internet-enabled gadgets due to digital tiredness (Source: EY Survey)

Time To Get Started

As you can plainly see and possibly have actually currently realized, content marketing can be a highly effective and cost-efficient way to produce leads, construct brand name awareness and drive sales.

Those ready to put in the work of constructing a recorded content method and performing it by producing, distributing, and optimizing high-value, pertinent customer-centric material can gain substantial service benefits.

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Featured Image: Deemak Daksina/Best SMM Panel