7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a surprisingly useful tool for keyword research, specifically when using sophisticated search options that are virtually hidden in plain sight.

Explore the different Google Trends menus and choices and discover seemingly endless ways to gain more keyword search volume insights.

Discover new methods to unlock the power of one of Google’s essential SEO tools.

The Worth Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in real numbers.

It reveals the varieties of inquiries made in relative percentages on a scale of absolutely no to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are only approximates that are theorized from a mix of internet traffic data service providers, Google Keyword Coordinator, scraped search results page, and other sources.

The clickstream data normally originates from anonymized traffic information acquired from users of particular pop-up blockers, browser plugins, and some totally free anti-virus software application.

The SEO tools then use a computation that corresponds to their finest guess of how that data associates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools supply price quotes of keyword traffic, the data provided by Google Trends is based on real search queries and not guesses.

That’s not to state that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can acquire a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can assist call in precise division of the keyword data that assists to comprehend what geographic places are best for advertising efforts and also find brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t actually know if the pattern is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of absolutely no to one hundred.

Nevertheless, the relative numbers can have more implying when they are compared to keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already understood, for example, from a PPC project.

If the keyword volume is particularly big for which you do not have a keyword to compare, there’s another method to find a keyword to use for comparison.

A comparison keyword doesn’t need to be related. It can be in a completely various vertical and could even be the name of a trending celebrity.

The essential thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends web page that reveals trending search inquiries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches each day, etc.

Example Of How To Pinpoint Browse Volume

I’m going to use the search expression [how to slim down] as an example of how to use Google Trends to get a close concept of real search volume.

The method I do it is by using recognized search volumes and comparing them to the target keyword expression.

Google offers search volumes on its trending searches page, which can be changed for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Step 1. Find Browse Patterns For Target Keyword Phrases

The target keyword expression we’re looking into is [how to slim down]

Below is a screenshot of the 1 year pattern for the target keyword phrase:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady pattern line from September 2021 to September 2022.

Then I included the two keyword phrases for which we have a close search volume count to compare all 3, however for a 24-hour period.

I utilize a 24-hour period due to the fact that the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword expression, with a red trend line, is right in the middle, in between the keyword expressions [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison informs us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Since we understand that [Ana De Armas] has a search volume of around 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ queries on the very same day, we can state with affordable precision that the keyword phrase, [how to reduce weight] has roughly a day-to-day search volume of around 30,000 on an average day, provide or take a couple of thousand.

The real numbers might be higher due to the fact that Google Trends shows the low and high at specific points of the day. The total for the day is likely higher.

The above hack isn’t 100% precise. But it suffices to offer a strong ballpark concept and can be used to compare to and verify extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are 2 general methods to take a look at the keyword information: stretched across over longer time periods and shorter time periods.

Long Period Patterns

You can set Google Trends to reveal you the traffic patterns extending back to 2004. This is important for revealing you the audience patterns.

  • Upward Long-Term Trends: If a trend is consistently increasing, this means you need to focus energy on developing material for this pattern.
  • Down Long-Term Trends: If the pattern line is progressively moving down, then it might be a signal that audience material usage is changing.

For example, review this five-year trend for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear downward trend for WordPress in all three variations.

The downward trend encompasses associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are numerous reasons why search trends decrease. It can be that individuals lost interest, that the interest went elsewhere or that the pattern is obsolete.

The digital camera item classification is a fine example of a downward spiral caused by a product being changed by something else.

  • The digital camera caused the recession in searches for traditional analog electronic cameras.
  • The iPhone started the down spiral of the digital camera.

Understanding which method the wind is blowing might assist a content marketer or publisher comprehend when it’s time to bail on a topic or item category and to pivot to upward-trending ones.

Related: Material Marketing: The Ultimate Beginner’s Guide

3. Associated Subjects And Inquiries

Google Trends has 2 fantastic functions, one called Related Subjects and the other Related Queries.


Subjects are search questions that share a concept.

Recognizing associated subjects that are trending upwards works for learning how an audience or customer need is moving.

This info can, in turn, offer concepts for material generation or brand-new item selections.

According to Google:

“Related Topics

Users searching for your term likewise searched for these topics.

You Can View by the Following Metrics

Leading– The most popular topics. Scoring is on a relative scale where a value of 100 is the most typically searched topic and a worth of 50 is a subject browsed half as typically as the most popular term, and so on.

Rising– Associated subjects with the greatest increase in search frequency since the last period.

Outcomes marked “Breakout” had an incredible increase, most likely due to the fact that these topics are brand-new and had couple of (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Related Subjects.

Top queries are normally the most popular searches. Rising Questions are inquiries that are ending up being popular.

Screenshot from Google Trends, September 2022

The data from Rising Questions are great for staying ahead of the competitors.

4. Short-Term Trends Can Bring Huge Traffic

Seeing keyword patterns in the short view, such as the 90-day or even 30-day view, can expose important insights for profiting from rapidly changing search trends.

There is a ton of traffic in Google Discover along with in Google News.

Google Discover is connected to trending topics connected to searches.

Google News is of the moment in regards to present occasions.

Websites that target either of those traffic channels gain from understanding what the short-term trends are.

An advantage of seeing short-term patterns (thirty days and 90 patterns) is that particular days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a provided subject can assist in preparation when to publish particular sort of topics, so the content is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for limiting keyword search query stock according to category topics.

This offers more precise keyword data.

The Classifications tab is necessary since it improves your keyword research study to the appropriate context.

If your keyword context is [cars], then it makes good sense to properly refine Google Trends to show simply the data for the context of vehicle.

By narrowing the Google Trends information by category, you will have the ability to discover more accurate info related to the subjects you are researching for material within the proper context.

6. Determine Keyword Data By Location

Google Trends keyword info by geographic place can be utilized for identifying what locations are the best to outreach to for website promo or for tailoring the content to specific regions.

For example, if particular type of products are popular in Washington D.C. and Texas, it makes good sense to aim advertising activity and localized material to those areas.

In truth, it may be beneficial to focus link-building advertising activities in those locations first given that the interest is greater in those parts of the nation.

Keyword appeal info by region is important for link structure, content creation, material promotion, and pay-per-click.

Localizing content (and the promotion of that material) can make it more pertinent to the people who are interested in that material (or item).

Google ranks pages according to who it’s most appropriate, so integrating geographical subtlety into your material can assist it rank for the most individuals.

7. Target Search Intents With Search Types

Google Trends offers you the ability to more fine-tune the keyword information by segmenting it by the kind of search the data comes from, the Browse Type.

Refining your Google Trends research study by the kind of search permits you to remove the “noise” that might be making your keyword research fuzzy and assist it end up being more precise and meaningful.

Google Trends data can be refined by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a wonderful way to determine search patterns for content with the word “how” because a great deal of people search on Buy YouTube Subscribers using expressions with the words “how” in them.

Although these are searches conducted on Buy YouTube Subscribers, the trends information works because it shows what users are searching for.

A Google Trends look for how, what, where, when, why, and who shows that search inquiries starting with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends restricts comparisons to five keywords, so the following screenshot leaves out that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training material that uses words like” how to,”refining your research study with the Buy YouTube Subscribers search type may offer useful insights.

For instance, I have discovered that Buy YouTube Subscribers Search shows more pertinent “associated topics” and “associated questions” data than investigating with “web search” chosen.

Here’s another example of how using various type of search types helps improve Google Trends information.

I did the same how, what, where, when, why, and who browses however this time utilizing the News Search improvement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are extremely different than the search patterns on Buy YouTube Subscribers. That’s because individuals would like to know the”what “and”how”types of info in Google News. When producing content related to news, determining the appropriate angle to report

a news product is essential. Knowing that the words”what”or” who”are most relevant to a topic can be useful for crafting the title to what the readers are most thinking about. The above is the view of search inquiries for the past 90 days. When the same keywords are

searched utilizing the 5-year perspective, it ends up being clear that the “who”

type keywords tend to increase according to present occasions. As an example of how current occasions influence patterns, the greatest spike in searches with the word”who”

happened in the days after the 2020 presidential election. Every Browse Type query improvement shows a different aid to fine-tune the outcomes so that they show more precise info. So

, provide the Search Type selections a try because the details that is supplied may be more accurate and useful

than the more general and potentially loud”web search “variation. Unlock The Hidden Power Of Google Trends Free tools are typically thought about to be less beneficial than paid tools. That’s not necessarily the case

with Google Trends. This short article lists 7 ways

to discover useful search-related trends and patterns that are absolutely precise, more than some search-related information from paid tools.

What’s particularly notable is that this post just starts to scratch the surface of all the information that’s available. Check out Google Trends and find out additional methods to mix various search patterns to obtain much more helpful information. More Resources: Included Image: Studio Romantic/Best SMM Panel