Ex-Googler On Included Snippets: Google is More Reluctant To Send Out Users Out Into The Web

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Ex-Googler Marissa Mayer in a podcast on the topic of why Google search is so bad discussed that it wasn’t Google that was bad it was the Web. Then she believed that a person of the factors for keeping users on Google is because the web isn’t constantly a great experience.

Ex-Googler Marissa Mayer

Marissa Mayer was worker # 20 at Google. She played essential roles in essentially all of Google’s significant products, consisting of Google search, local, images, and AdWords, to name a few.

She left Google to become president and CEO of Yahoo! for 5 years.

Mayer was not only there at the beginning of Google however played a role in shaping the business, which gives her a special point of view on the business and its thinking, to some level.

What is the Reason for Zero-Click SERPs?

Marissa Mayer appeared on a recent Freakonomics podcast that was on the topic of, Is Google Becoming Worse?

In one part of the podcast she insisted that Google search is only a mirror and does not develop the poor quality of the search results.

She asserted that if the search results page are worse that’s only because the Internet is even worse.

The podcast then carries on to talk about featured snippets, what some in the search marketing community call zero-click search results page.

They’re called zero-click because Google shows the details a user needs on the search results page so that the users get their answer without having to click through to a website.

Google formally states that these search features are created to be valuable.

Marissa Mayer believed that another motivation to keep individuals from clicking to a site is since the quality of the Web is so bad.

The podcast host began the discussion with his interpretation of what included snippets are:

“One method Google has actually tried to fight the general decline in quality is by supplementing its index of a trillion web pages with some content of its own.

If you ask a simple question about cooking or the age of some politician or star, or even what’s the very best podcast, you might see what Mayer calls an ‘inline outcome,’ or what Google calls a ‘highlighted snippet.’

It’s a bit of text that addresses your concern right there on the search-results page, with no need to click a link.”

Mayer offered her viewpoint that Google may be “reluctant” to refer users to sites.

She discussed:

“I think that Google is more reluctant to send out users out into the web.

And to me, you know, that indicate a natural tension where they’re stating,

‘Wait, we see that the web sometimes isn’t a fantastic experience for our searchers to continue onto. We’re keeping them on our page.’

Individuals may view that and state,

‘Well, they’re keeping them on the page since that assists them make more money, provides more control.’

However my sense is that current uptick in the variety of inline results is because they are worried about some of the low-grade experiences out on the internet.

I think that the problem is actually difficult.

You might not like the way that Google’s resolving it at the minute, however provided how the web is changing and evolving, I’m not exactly sure that the old method, if reapplied, would do along with you ‘d like it to.”

What Is the Motivation Behind Included Bits?

The reason Google gives for supplying featured bits in the search results page is that they are hassle-free for users.

Google’s aid documents describe:

“We display highlighted bits when our systems determine this format will assist people more easily discover what they’re seeking, both from the description about the page and when they click the link to check out the page itself. They’re particularly useful for those on mobile or browsing by voice.”

Marissa Mayer’s viewpoint matters since she played a key role in shaping Google, from Search to AdWords to Gmail.

Certainly she’s only using her opinion and not mentioning a fact that Google is reluctant to send out traffic to sites because the quality of the Internet is bad.

However could there be something to her observation that Google is just a mirror and that websites today are not very good?

Think about that in 2022, there were 8 formally acknowledged Google updates.

Of those eight updates, six of them updates were spam updates, valuable material updates and product review updates.

The majority of Google’s updates in 2022 were designed to remove low quality internet content from the search results page.

That concentrate on removing low quality sites aligns with Marissa Mayer’s view that the Web today is full of low quality content.

The history of Google’s algorithm updates in 2022 conforms to Marissa Mayer’s observation that web material is bad which it impacts the quality of search engine result.

She stated that she gets a sense that Google may be “concerned about some of the low-grade experiences out on the web,” and that’s one of the reasons that it might be “reluctant” to send out traffic to websites.

Could Marissa Mayer be stating out loud what Googlers might not say in public?


Listen to the Freakonomics podcast here

Is Google Becoming Worse?

Included image by Best SMM Panel/Koldunov