Experiment: Do LinkedIn Pods Work? (Or Are They Primarily Embarrassing?)

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This previous November, I chose to do an experiment. I wished to see if LinkedIn pods really worked or if they were simply a waste of time.

For those of you who do not understand what a LinkedIn pod is, it’s basically a group of individuals who agree to like, comment and engage with each other’s posts. The theory is that by doing this, your content will be boosted by the LinkedIn algorithm. So, I decided to sign up with a few pods and test it out for myself.

I’m not necessarily a recognized LinkedIn believed leader with thousands of followers, however I publish about my composing work on a relatively regular basis and have actually even gotten a couple of customers through LinkedIn. So a few more followers and engagements with my posts definitely wouldn’t injure.

Here’s what I gained from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the fundamentals.

A LinkedIn pod, frequently called an engagement pod, is a group of people who have actually agreed to link and engage with each other’s content on LinkedIn. The idea is that by remaining in a pod, you’ll have the ability to increase your connections and, subsequently, your chances.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts on a regular basis. Typically, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and communicate with it.

A lot of engagement pods deal with the principle of reciprocity. So, if you desire individuals to like, comment, or share your content, you’ll need to do the very same for them.

Why use an engagement pod on LinkedIn?

Engagement pods are stated to be handy since they can:

  • Magnify the reach of your content
  • Assist you get more engagement on your content (likes, comments, shares)
  • Deal extended networking opportunities
  • Engage employees to support your brand

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will carry out much better.

This is specifically crucial since the LinkedIn algorithm divides material on the platform into 3 types:

  1. Spam: Posts with bad grammar, too many hashtags, or accounts that publish too frequently may be marked as spam.
  2. Low-quality posts: Posts that do not follow finest practices, or don’t get enough engagement, will be identified “low-quality.”
  3. Premium posts: Posts that are simple to read, encourage concerns, and include strong keywords will be labeled premium and, for that reason, will be revealed to more users on LinkedIn.

The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.

How to join a LinkedIn pod

There are a number of various ways to join a LinkedIn engagement pod.

Initially, you can begin your own pod by creating a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you join LinkedIn groups concentrated on creating pods. Search “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are also third-party apps like lempod specifically constructed for automating LinkedIn engagement pods.

Lastly, LinkedIn pod groups exist on other social networks sites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verification and various other pods on platforms like Telegram.

Method

I experimented with all four types of engagement pods to see which ones worked best. I used a various LinkedIn post for each method so that I might precisely track any differences in engagement throughout methods.

Here’s a breakdown of that process.

Manual pods: I utilized a post on scheduling Buy Instagram Verification reels.

Prior to the experiment started, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this method, I used a post I ‘d shared on economic downturn marketing

. Prior to the experiment began, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I used a post I wrote for Best SMM Panel on social media share of voice. Prior to the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were utilized here. Handbook LinkedIn pod approach I started off by creating a manual LinkedIn pod of my own.

I picked a little group of my author good friends (due to the fact that they understand the research study procedure)to pod up with. I sent them a quick message outlining the method and motivated them to communicate with each other.

Luckily, they’re all excellent sports, and I instantly began receiving a barrage of LinkedIn alerts showing the support of my friends.

I likewise instantly observed some brand-new(stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”worker(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin employee "width= "620 "height="504"/ > That all occurred in simply a couple of hours! LinkedIn-specific pod approach I also joined a couple of LinkedIn group pods focused on digital marketing and social media.

The variety of members actually varied in these groups. One had over a million members, at the others had simply a few lots. I picked a mixture of high-member pods as well as a few smaller sized ones. If

vanity metrics have taught me anything, it’s that just because a lot of individuals

remain in your circle, it does not suggest they’re in fact focusing. Some of the pods I discovered in my search were described as inactive, so I kept away from those. Of all the groups I signed up with, Video game of Material was the only one that appeared to have routine posts from other users. The guidelines of GoC were quite easy: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it stays relevant. Group members can then talk about the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post comments, I did see great deals of people responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those exact same group members

. So, yeah, this was working. A minimum of in terms of garnering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material

users commenting on each others linkedin posts”width= “620”height= “470”/ >

I entered and followed suit, engaging with published links and

commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise set up the lempod extension on my Google Chrome browser. lempod uses a digital market filled with LinkedIn engagement pods you can sign up with. I joined a few pods focused on digital marketing and social media. The first one I was accepted to was called”Material+ Social Media Marketing pod”. That seemed pertinent. I immediately published the link to my post. As soon as I shared the link, the screen opened up to a huge graph, with a list of individuals

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have already engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.

Within simply a few minutes, my impressions had actually grown from 191 to 206. I also had six new remarks. I saw this number progressively climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that may show these users were in fact thinking about my work.

Not to mention, the engagement was can be found in quickly. Every 45 seconds there was another alert! Maybe LinkedIn would consider my post viral? Or, perhaps it would get identified as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run up until I saw that every member of the pod had engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verification, but I was never ever approved.

It appears this group may

be inactive now. I did not find any other active LinkedIn pods to join on other channels. Results TL; DR: At first look, it might appear like the Automated LinkedIn pod was the most efficient pod, but I in fact think it was the Handbook pod for factors that I will discuss listed below. In any case, none of the LinkedIn pods really made a big difference for me or helped grow my presence on the platform considerably.

Technique Likes Comments Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep reading for more information and context on these results.

Manual pods

This appeared like the most organic, a lot of consistent method. Since I was leveraging people I currently knew, the comments were authentic, relevant, and genuine.

Not to discuss, these individuals are really in my industry– suggesting if my posts show up in their feeds to their connections, it may assist me network even more.

Absolutely nothing about this method came off as spammy, though I don’t know how reasonable it is to ask my buddies to do this each week.

Over the course of one week, my post got:

  • 13 likes
  • 3 remarks
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this method generated the most comments, actions were vague and less relevant than those found in my manual pods. Plus, the majority of these people worked beyond my industry. So, there likely isn’t much advantage to my material appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 remarks

Automated LinkedIn pods This approach definitely brought in the most likes and comments. But, I didn’t see any pertinent profile check outs, direct messages, or connection demands come through. Also, while there were a great deal of brand-new remarks, they were all basically the very same:

  • “Actually cool Hannah!”
  • “Terrific post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these vague remarks signal that none of these users actually read my post (which makes sense, considering their profiles are being automated).

I can just envision that other users may see this and think the very same thing. My spam alert is sounding.

After three hours, my post got:

  • 54 likes
  • 24 comments
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not gather any extra engagement from this approach.

What do the outcomes suggest?

Here are the main takeaways from my experiment.

Genuine pods have merit

There is certainly some engagement to be gained from using LinkedIn pods. Pods that are comprised of pertinent, genuine connections within your industry can certainly assist to magnify your content and get you more views, likes, and comments.

Spammy pods won’t get you far

However, if you’re attempting to game the system by joining pods that are full of fake accounts or that are unrelated to your industry, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They don’t suggest much if they’re originating from accounts that will never work with you.

LinkedIn pods ARE awkward

I think what struck me most about this experiment was the discomfort that included having so many unconnected strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, but if anyone took a more detailed look it would be quite obvious the engagement was spam.

Just as I would not recommend businesses buy their Buy Instagram Verification fans, I wouldn’t suggest they use engagement pods. Maybe, in some cases, where the pod members are hyper-relevant to your niche, it deserves it. But if it looks suspicious, possibilities are your audience will discover. And the last thing you want is to lose their trust.

Concentrate on close, pertinent connections

If you still want to join a LinkedIn pod after reading this, the best way to use them is to sign up with ones that are relevant to your market and that are made up of connections that you can authentically engage with. By doing this, you’re getting targeted engagement that can lead to valuable relationships (and, ideally, genuine consumers).

Here are a few tips for discovering the ideal LinkedIn pods:

  • Check out groups associated to your industry or niche. A number of these will have pods associated with them.
  • Ask relied on connections if they know of any great pods to sign up with.
  • Produce your own pod with a group of like-minded people.
  • Prevent overly spammy pods that are only concentrated on promoting material and not participating in real conversations.
  • Most of all, concentrate on good, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, absolutely nothing beats putting in the work, one post at a time.

Struggling to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and improving LinkedIn content– together with all your other social channels– easy, so you can spend more time developing quality material, tracking your performance, and finding out about your audience. Try it totally free today.

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