Google: HTTP/3 Doesn’t Impact SEO

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HTTP/3 doesn’t have a direct effect on SEO regardless of its faster efficiency, Google states.

Google Browse Advocate John Mueller exposes a theory that the faster speed of HTTP/3 can directly impact

a website’s SEO. This topic is attended to during the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations team, Muller responds to the following concern:

Could the use of HTTP/3 improve SEO since it improves performance?

HTTP/3 uses efficiency benefits over HTTP/2 and HTTP/3. However, the efficiency gains are unlikely to make a difference regarding SEO.

Mueller On The SEO Impact Of HTTP/3

Mueller begins his action by mentioning Google does not utilize HTTP/3 as a ranking factor or in web crawling:

“Google doesn’t use HTTP/3 as a consider ranking at the minute. As far as I understand, we do not use it in crawling either.”

Google mostly utilizes HTTP/1 for web crawling. Googlebot supports HTTP/2 however only utilizes it when there’s a clear advantage over HTTP/1.

Assistance for HTTP/3 is likely a long method off. Sites that pick to embrace it early won’t see a direct enhancement in search rankings, Mueller discusses:

“In terms of efficiency, I suspect the gains users see from utilizing HTTP/3 would not suffice to considerably impact the core web vitals, which are the metrics that we use in the page experience ranking factor. While making a faster server is constantly an excellent concept, I question you ‘d see a direct connection with SEO only from using HTTP/3. Similar to how you ‘d be difficult pushed to finding a direct connection to using a much faster sort of RAM in your servers.”

Mueller offered a comparable action when inquired about HTTP/3 in December 2021.

Nevertheless, he recommended HTTP/3 could “potentially indirectly” affect core web vitals.

Mueller sounds more positive now in saying that there’s no effect.

Hear his action in the video listed below:

Included Image: SteafPong88/Best SMM Panel