Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made various updates and clarifications to its displeasure policies.

These updates have mainly revolved around offering more context to advertisers on the nature of ad disapprovals.

Previously this year, Google upgraded its advertisement location policy, not available video policy, and 3-strike guideline.

To round out the year, Google is upgrading its account-level suspensions for Show and Video 360 users in December 2022.

What’s Altering?

Google is updating the main Displeasures and Suspensions page to have a page dedicated to Display and Video 360 users.

The new page will clarify what violations would constitute an account suspension. These consist of:

  • Preventing systems
  • Coordinated misleading practices
  • Counterfeit
  • Promo of unapproved pharmacies
  • Inappropriate business practices
  • Trade Sanctions offense
  • Sexually explicit content

While the new Display and Video 360 page isn’t offered yet, anticipate to see additional context on the violations above to ensure you avoid them.

Repeat Offenses Can Lead To Suspension

In addition to the listed offenses above, Google revealed that a partner account might likewise risk suspension.

If an advertiser within a partner account has actually been found to break policies repeatedly, the account itself can be suspended. To be clear, this doesn’t imply any infraction might get an account suspended.

Google’s statement mentioned that if the partner account or marketer has “consistently or mainly taken part in egregious policy violations,” that would cause suspension.

Per Google’s meaning, outright infractions are:

  • “An infraction so serious that it is illegal or presents substantial damage to our users or our digital marketing ecosystem. Egregious violations typically reflect that the marketer’s overall business does not adhere to Google Advertisements policies or that a person violation is so severe that we can not run the risk of future exposure to our users.”

So, what can you do if that takes place?

The bright side is that the partner and advertiser can appeal account suspensions if hit with one.

Summary

Google is constantly examining its advertisement and account policies and offenses. Consistent updates throughout the year have brought more clarity to marketers around not only the nature of the disapproval however also more guidance on how to troubleshoot these offenses.

Since Google depends on both human interaction and automation to identify infractions, it’s always an excellent concept to spot-check your account for any displeasures each week.

As Google rolls out the new policy page, we will upgrade this short article to consist of the link.

Included Image: paper cut design/Best SMM Panel