Google’s John Mueller: WordPress Not Inherently Better For SEO

Posted by

In action to a thread on Reddit, Google Browse Advocate John Mueller says there’s no inherent SEO benefit to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar concern many professionals face in their careers.

Is WordPress much better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress much better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the same.

WordPress isn’t naturally much better for SEO than any other choice. It is among numerous ways to build a site that ranks in Google.

Mueller On WordPress For SEO

In action to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, but you can focus more on the content if you don’t spend all your time producing a new CMS on your own. (some individuals choose making a CMS, so YMMV).”

As Mueller says, the most considerable benefit WordPress uses is the ease of use compared to manually writing code.

Nevertheless, that’s just advantageous to the site owner. It makes no distinction to Google if a site is built with WordPress.

This question turns up often and is worth reviewing due to the false information circulating around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread straight beneath Mueller’s.

A specific claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress sites more efficiently than other CMSs.

That’s incorrect, though the misconception of WordPress being better for SEO continues to persist.

Screenshot from reddit.com/r/seo, December 2022. For more information concerning the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker notes the 25 best SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Included Image Melisa Parlak/Best SMM Panel