How to Make Money as a Freelance Social Media Supervisor [2023]

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Whether you are seeking to begin a side hustle or a brand-new profession change, working as a freelance social networks manager can offer you with liberty while still dealing with jobs you are enthusiastic about.

But it’s tough to understand where to begin, and you might have more concerns than answers on how to generate income as a social media supervisor. Let’s examine what you need to get going.

Oh, and if you want to hear suggestions from our own internal social media group here at Best SMM Panel on how to end up being a social media supervisor, enjoy this video:

Benefit: Customize our totally free, expertly designed resume design templates to land your dream social networks job today. Download them now.

Who is a freelance social media manager?

A freelance social networks manager is a social media specialist hired by clients who want to outsource their social strategy and execution.

Typically, freelance social networks supervisors work with multiple companies and customers at a time.

Providers frequently offered by freelancer social media managers can include:

  • Social network technique
  • Creating and handling content calendars
  • Content creation (photography, design)
  • Content composing
  • Scheduling and publishing posts
  • Community management (engaging with followers, responding to DMs and comments)
  • Analytics and reporting

9 abilities that freelance social media managers need to have

If you want to follow the freelance course, you’ll require to cultivate entrepreneurial abilities on top of your social media management know-how.

You might be fantastic at getting outcomes for your customers, however you can wind up struggling if your organization processes aren’t solid.

Here are 9 abilities you need to sharpen if you wish to end up being a successful social networks supervisor.

Material writing

Social network has actually grown more visual in recent years, however a good caption goes a long method in establishing an engaged community.

Freelance social networks managers ought to be proficient at copywriting and editing, as the most efficient social media posts are short, stylish, and witty.

Material development

A freelance social networks manager wears many hats, and material production is no exception. In most cases, you may be expected to create graphics, Buy TikTok Verification videos, or photography.

You don’t need to be a Photoshop professional, either. Tools like Canva make design super simple with templates customized for social networks posts.

Whether you’re taping videos for Buy TikTok Verification or taking pictures for Buy Instagram Verification, you need a smart device capable of catching content and editing it for different social media platforms. Each platform has its own image and video specs, so ensure you’re creating content that fits.

Community management

There are a great deal of individuals engaging with a brand name’s social media pages. From DMs, comments, and reviews, a social media manager might be anticipated to reply to each message.

It’s time-consuming, and lots of brands outsource this aspect of social networks management. Great neighborhood management requires being arranged and meticulous (ensuring no customer service problems are missed out on), following the brand’s intonation guidelines, and having genuine interactions with the neighborhood.

Analysis and reporting

This is a huge one. Social media network supply a lot of information, and your clients will anticipate you to be able to gather and evaluate it. You need to be able to sort through the numbers to discover actionable insights.

You’ll likely require to provide a monthly report to reveal your customers the outcomes of your projects. (Psst, here’s a totally free social networks report template.)

Your social reports ought to detail the results of your work, highlighting audience growth, engagement rates, reach, and direct sales/conversions, if appropriate.

Presentation and sales

As part of your freelance organization, you need to have the skills to pitch and sell your services to potential clients. This is probably an ability you didn’t require in your business life as a social networks manager, but it’s vital as a freelancer.

Among the hardest features of freelancing? Customer projects can end, and you might not have new clients lined up to take their spots. Getting good at freelancing ways discovering how to keep your eyes open for brand-new opportunities.

Pitching and selling your social networks services will end up being more comfy the more you practice.

Customer relationship management

Improving your relationships with your customers can grow your service. After all, if your customer likes working with you, then possibilities are they’ll continue to send out work your way. They may even refer you to others in their network or provide a testimonial for your website.

Structure and maintaining client relationships is important to being a successful social networks manager. While your present customers are important, you do not want to disregard other relationships. You’ll want to keep tabs on your possible customers and previous customers and let them understand if you have accessibility.


Social media managers require to have their fingers on the pulse of the most recent trends. This can suggest everything from memes to existing events. Without this point of view, social networks projects can look out-of-date or not appropriate.

For example, Wendy’s used the timing of the FIFA World Cup 2022 to promote a special reward for the winners of the U.S.A. vs. England video game. The winning nation scored free french fries in the Wendy’s app.

Because the game ended in a draw, both nations secured free french fries (or chips for the English).

Task management

Company is another crucial skill for freelance social media supervisors. Not just do you require to manage content calendars, but you also require to monitor your own business. While you might have dealt with project managers in past functions, going independent means handling this task yourself.

You’ll require a social networks management workflow to guarantee possessions are provided on time and approved by your customers. You’ll also require a process to ensure your invoices are getting provided and paid.

Marketing and strategy

Understanding marketing methods and how they will affect your social media projects are non-negotiable skills. You might be responsible for developing a social networks marketing strategy that aligns with the customer’s company objectives– and even if you aren’t producing the strategy, you’ll likely be following another person’s.

Every social networks post requires careful reflection on how it assists grow the client’s service. Strategic thinking turns a social media post into appealing material.

How to become a freelance social media manager in 2023

Action 1: Set up your service

Prior to you can work as a freelance social media manager, you ought to consider what you need to do legally to set up a service.

This will differ depending on nationwide and regional laws, however may include:

  • Deciding which kind of organization you must sign up (such as a sole proprietorship or a restricted liability company).
  • Registering your business name (which requires to be distinct); check trademark databases if you desire the choice to trademark your brand name in the future.
  • Registering for a tax number (not all freelancers need one, so make sure to investigate the requirements for your scenario).
  • Getting your business license (which normally requires to be restored yearly).
  • Creating an organization bank account (optional, consult an accounting professional).

Along the method, you may wish to speak with a tax professional to identify just how much of your revenues you need to reserve for taxes. They may also have the ability to supply recommendations on which company type would best match your requirements.

You might also want to create a service e-mail and social media accounts (or a minimum of reserve the manages for your service name, in case you decide to construct them up later on). This will be useful when you start marketing your company more publicly and need to establish a brand.

Action 2: Build a portfolio

Once you’ve looked after the legal aspect of freelancing, you need to consider creating a portfolio to show your proficiency.

There are a few various methods to showcase your professional portfolio. Some concepts include:

  • Structure a website
  • Using your LinkedIn profile
  • Developing PDF files
  • Utilizing a Google Folder to store your case studies

If you’ve just worked full-time corporate functions, you can utilize jobs and examples from those roles to develop your portfolio. Simply ensure you focus on the social media marketing strategies you’ve contributed to and the results for which you were responsible.

Action 3: Rate your services

Rates your services is most likely among the most painful parts of a freelancer, specifically if you are brand-new and unsure of what is a reasonable rate. There are numerous elements to consider, including your preferred wage, overhead, taxes, and more.

We go over some benchmark rates below, however you must think about connecting with fellow freelance social networks supervisors to learn what they are charging for their services. Doing your own primary research study can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the enjoyable part: landing your very first clients. No matter how talented you are as a social networks manager, you require to put yourself out there for clients to understand you’re available as a freelancer.

Here are a few concepts to assist you start:

  • Networking occasions. Networking events are a great method to put yourself out there and fulfill brand-new individuals. If you have a particular niche, you may wish to participate in events where you can meet people from that market. And do not forget your fellow freelancers. They can provide important insights into working as a freelancer and may even advise you to their customers.
  • LinkedIn. An optimized LinkedIn profile can help clients discover you and ask about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Lots Of Slack and Buy Facebook Verification groups frequently have channels where members can share independent social media jobs. It’s likewise an excellent location to monitor patterns and network with other freelancers.
  • Word of mouth. Previous and present customers can become a fantastic source of referrals. When you have actually dealt with a happy client, let them know that you’re open to recommendations as they often understand other friends/contacts like themselves.
  • Content marketing. If you want to develop a longer-term steady source of client recommendations, consider beginning a newsletter, blog site, or Buy YouTube Subscribers channel. Your content needs to cover subjects prospective clients would be interested in (such as “social media pointers for [your target market]) and include a CTA discussing your freelance social networks services.

Step 5: Develop extra abilities

Structure associated abilities can make your resume stick out and may make customers employ you.

Here are some skills to think about dealing with:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online credibility management
  • Material repurposing

2023 social media freelance rates

Pricing your freelance social media work can be difficult because there are many variables to think about. Your social media management rate ought to be based on your experience, worth, business expenses, and your client’s budget plan and scope of work needed.

It likewise depends on what the client needs for social media. For instance, a customer may want an Buy Instagram Verification method, but they might also request content development, post scheduling, regular monthly analytic reports, and community management.

Prior to you provide a prospective customer a quote, it helps to understand what they need.

Setting up a discovery call can enable you to ask concerns about the customer’s company model, target customers, marketing budget plans, KPIs, and any history of working with freelance social media managers to uncover possible warnings. It also helps the customer learn more about you and validate you’re a good fit for the task.

So what are the rough estimates for just how much a freelance social networks supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Average yearly pay: $52, 613 Average hourly rate:
  • $25.29 per hour Majority of incomes range: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 yearly

Based on the scope of work, you likewise require to choose if you will charge a per hour rate, regular monthly retainer, or another arrangement (i.e. % of earnings per lead produced).

Month-to-month retainers are best for long-term jobs and will save you great deals of time you would otherwise invest in time tracking.

6 suggestions and best practices for freelance social media manager

Always keep your resume approximately date

Resumes aren’t always required by possible clients. Typically a strong portfolio and recommendations are enough. But sometimes they ask, so it’s excellent to have actually an updated resume available. You can utilize our complimentary social networks manager resume design templates to start.

Hint: You may likewise wish to gather reviews from previous and existing customers to increase your credibility. You can likewise produce case studies to promote your know-how.

Communicate with your clients

The very best method to grow a sustainable business is to protect ongoing tasks or retainers. Since social media is a continuous requirement, your client most likely wants you to handle it month-to-month. But this can just take place if they trust you. Part of that trust is interaction.

As a freelance social networks manager, strong communication is your obligation. In case of any delays, be timely and transparent. Developing an extraordinary client experience is the very best way to maintain present customers (and maybe even earn a referral or two!).

Understand invoicing and taxes

Always make sure to sign written contracts with new customers, which should contain your preferred payment terms and charges for late payments. A common payment term is thirty days.

You might want to get invoicing software to send professional billings with due dates and automated tips for payment. Some accounting software application likewise includes invoicing along with tracking costs.

Do not forget to reserve a portion of your money for taxes. The quantity of cash you must save will depend upon your local laws, so it’s finest to speak with an accountant to figure out the tax rate.

Use social networks management tools to save time

Purchasing tools can assist you conserve time while working on social media management.

A social networks management tool like Best SMM Panel allows you to arrange posts, develop analytics reports, and respond to remarks and DMs, all from one control panel. And, perk, you can ditch the spreadsheets because you won’t require them to identify trends or extract insights.

Discover more about how Best SMM Panel can help you easily manage several customers’ social networks accounts:

Save time handling your social media existence with Best SMM Panel. Release and set up posts, find pertinent conversions, engage your audience, step outcomes, and more– all from one control panel. Try it free today.


With files from Laura Wong.