Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is essential to SEO, the sports industry can produce some learnings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to go over the world of sports advancement and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Take a look at how sports can provide some valuable marketing insights and how marketing can gain from sports too.

We understand how passionate people have to do with a sport, whether football, soccer, or basketball. Individuals sometimes have an unreasonable accessory to this activity, myself consisted of. We do not use our minds when we process a sport. The fan base is not something reasonable. So when you have such an attachment to something. The emotional connection is so strong that, naturally, brand names will wish to be included. Sports marketing is tagging along to the tremendous love, accessory, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to begin seeing brands line up with professional athletes whose message and online persona line up with the values that the brand wants to spread.— Karina Barriga Albring, 24:31

Brand names like to have ambassadors who are relatable and who are genuine individuals. So if you are an athlete who enjoys theater, go to the theater and get associated with local community activities. Try to recognize the other passions that you have. All of that assists you develop your personality. Make people discover you more relatable and likable, which will equate into brand names wanting to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other industries helped her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The importance of personal branding in Sports Marketing.
[27:26]– Opportunities for athletes to construct their brand name.
[33:28]– Sports Marketing tips that can be applied to marketing.

Resources discussed:

In the time that we’re residing in, we’re no longer completing for an audience. We’re not only
competing with our direct competitors however for the attention of the audience. You’re contending for individuals’s times. So if you are trying to get among your fans’ attention, you are taking on the music they listen to. You’re likewise competing with Spotify and so various things. Nowadays that is something that we need to think of when we analyze our techniques and our positioning. It’s not only about our direct rivals however about who our audience is providing their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s always good to check what your primary rival is doing and your smaller competition. And it’s constantly terrific to have a “side task” to try out. However, obviously, you might be unable to do it on your business’s website. Still, the capability to have some side task and after that turn it into an organization case and then pitch the capability to do it on your company’s site may likewise be handy.— Loren Baker, 47:23

The top thing is comprehending the audience. Who are you trying to reach, and then identify the best channels to reach that audience? With influencers and content developers online, when we think about PR, we do not only think about traditional media. We consider anyone with a platform to make your message widespread.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes building lasting relationships with individuals, using the game of football as her prime opportunity.

Her passion for sports and competence in journalism, public relations, and marketing assist her develop athletes and organizations side-by-side through vibrant business designs.

With an MBA dedicated to Football Industries already under her belt combined with bi/multicultural experience within the market, Karina is ready to make considerable modifications in this ballgame!

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