New LinkedIn Analytics: More Insight Into Followers & Top Posts

Posted by

LinkedIn is rolling out brand-new analytics data for users with more insight into their followers and top-performing posts.

These updates expand on the creator analytics introduced earlier in the year, offering users higher access to actionable data.

Here’s more about the new information presenting today and where to find it.

Fan Development Gradually

Image Credit: LinkedIn Track your fan development in time

with new data available in the Audience tab. LinkedIn notes you can use this data to identify what is stimulating growth in followers. For instance, you may discover your LinkedIn fans increase every time you have a speaking opportunity.

“This details can assist them determine if a conversation topic, new visual format, or speaking opportunity may have influenced their fan growth, helping them notify their strategy moving on.”

New Demographic Tools

Below the new fan growth section in the Audience tab, you’ll discover a brand-new area called Demographics.

The Demographics section summarizes your fan base, listing task titles, areas, markets, seniority, business size, and company names.

This information can provide a deeper understanding of the audience you’re developing content for, which can aid with developing more effective posts.

Additionally, you may find you’re not drawing in the intended audience, which is a sign to change your content strategy.

Leading Performing Posts

Image Credit: LinkedIn See up to 3 of your top-performing

posts in the Posts tab. Leading posts are ranked by either

impressions or interaction over a chosen date range. This data will use insight into what material

resonates with your audience, so you can determine and share more of what’s working. Featured Image: Tada Images/Best SMM Panel