Today’s Ask An SEO question originates from Kayle from Cape Town, who asks:
Google shows 314 of my website pages are indexed, however Ahrefs only shows 260 internal pages and Semrush just reveals 220. What does this indicate? How can I properly cross-check whether all my pages are indexed?
Whoever stated “numbers don’t lie” never ever worked with a modern-day analytics program– or, any program that attempts to emulate what Google is doing. Those programs lie all the time.
However the lies aren’t nefarious.
None of the tools we utilize are attempting to trick us into thinking we have various outcomes than we do.
Understanding how a tool works, what it is measuring, and how to finest checked out those measurements is an essential skill for any digital marketer.
So, how do you understand the differences between disparate results in numerous tools?
Look At The Tool’s Source
The first step in understanding how to understand arise from numerous tools is to understand the tool you are utilizing.
Where does that tool pull its data?
How does it pull data?
Is the information going to be precise or more of a pattern gauge?
For example, brand-new SEO pros are often surprised by the disparities when taking a look at Semrush’s traffic estimates vs. numbers in Google Analytics.
However if you understand how each tool gets its information, its correct use becomes self-apparent.
Semrush’s traffic analysis is based upon the variety of keywords a site ranks for and a price quote of how much traffic each keyword will bring.
This is hugely inaccurate when wanting to compare outright data for sites.
If you are looking for traffic patterns in time, Semrush is among the best tools out there for competitive analysis.
However I would never ever use it to determine the traffic on a site where we have access to Google Analytics, because Google Analytics determines the actual visitors to a site.
Semrush estimates traffic; Google Analytics determines traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the concern at hand.
If I am trying to comprehend the number of indexed pages for a site I control, I’m just going to count on information from Google Search Console. Why?
Google Search Console (GSC) is the only tool of the 3 in concern that determines how many pages are indexed vs. approximates the variety of indexed pages.
Is Google Browse Console constantly wholly correct? No.
But in nearly every case, GSC will give a more accurate representation of the number of pages are actually indexed.
Both Semrush and Ahrefs use the option to connect your GSC data to your account.
This makes the data from those tools more precise on your website.
This does not imply that the varieties of competitors’ sites– or sites where you do not manage the Google Browse Console– are going to have more precise results in Ahrefs or Semrush.
But if you need competitive analysis, Ahrefs and Semrush are the best method to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I do not think that’s required.
Google is the location you desire all of your pages indexed.
Google Search Console was made for that function.
It’s the only source of original data you have when it comes to Google’s index, since search operators don’t return accurate results and have not for a long time.
It is essential for digital online marketers to understand what a tool does, where its data originates from, and the very best method to use it.
Up until now, I haven’t seen an AI that is a replacement for a keen marketing mind equipped with the knowledge of how the ecosystem works.
So before you run an analysis, comprehend the tool and what it is best utilized for.
You’ll be a better digital marketer if you understand what you are measuring, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel