SEO Wages 2022: Market Development & Many New SEO Professionals

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SEO wages reported for 2022 reflects development in SEO as a profession.

The State of SEO report responses suggest that more than half who submitted the study are brand-new to digital marketing.

Development in entry-level income reporting reflects this influx of new experts and industry development.

SEO Professional Market Growth

Of those who reacted to the study, a more substantial portion than in 2021 reported they are brand-new to the market.

28.7% of respondents reported having less than two years of experience, and 32.7% of survey respondents reported between 2-4 years of experience.

This figure indicates 61.4% of participants were reasonably new to SEO, with less than four years of SEO experience.

There were less SEO specialists (percentage-wise) with greater SEO experience, with those reporting the most years of experience being the smallest group.

Portion Of SEO Pros With More Experience

  • 25.5% reported between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of participants reported over 20 years of experience in SEO.

Typical Salary In SEO

The average incomes of entry-level SEOs were less than $34,000.

The overall variety of entry-level SEO experts at this pay rate grew by 7.5% compared with 2021, showing that the most growth in the SEO industry is at the entry-level.

Decline In SEO Revenues At The High-end

In contrast to the growth in entry-level positions, those reporting greater profits greater skilled modest decreases.

Fewer SEO professionals reported earnings in the center level, upper middle, and high-end of the SEO pay scale.

Decreases In Greater Earning SEO Specialists

A number of wage categories for SEO experts reduced:

  • 1.9% decline in those earning between $35,000-$49,000.
  • 3.12% decrease in those earning between $50,000-$74,000.
  • 1.97% decline in those earning $100,000-$149,000.
  • 1.53% decline in those earning $150,000-$199,000.
  • 0.51% decrease in those making over $199,000.

One intense spot is that those earning in between $75,000-$99,000 increased by 1.05%

These information points do not always suggest that SEO wages have decreased. They are percentages and not actual numbers.

The description is that the number of entry-level SEO tasks increased by a tremendous 27.68%. That means that unless the other salary varies experience comparable development, their portions will naturally reveal a lower quantity when expressed as a portion.

However, it reveals growth in entry-level SEO positions, which could indicate a healthy amount of industry growth.

Income Varies Differ By Nation

Another method to view the earning levels for SEO is throughout countries.

All earnings are kept in mind in dollars, based on the exchange rate when the report was created.

SEO professionals in Australia tended to make greater rates, $91,989, even though 46.0% of participants reported having five years or less of SEO experience.

This fact indicates a high need for Australian SEO experts, with competition between companies and huge brand internal positions driving a greater pay rate.

Australian-based internal search marketer Ash Nallawalla validated this to be the case.

He said, “Agencies are not keeping their personnel, and I see the very same ones promoting the position over and over. AUD 110,000 appears to be the tipping point where they lose a staff member to private employment.

Agencies use supervisors AUD 80,000, which is not competitive with in-house SEO income rates. Business are working with internal SEOs, and the bigger ones might likewise have a firm on retainer.”

The United States likewise has indicators of strong demand for SEO workers.

62.0% of SEO specialists reported less than 5 years of experience and a typical wage of $78,431, reflecting the strong need for SEO among businesses.

The income ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

A number of the participants from these three countries reported being brand name brand-new to SEO, so the pay rates reported in the survey might reflect the survey respondent’s newness to the market however not always of the industry as a whole in those countries. Those markets are likely more fully grown than the study information programs.

SEO firms in Pakistan and Bangladesh generally focus external on working for firms and companies based in Western countries.

Some Western-based firms are run by Pakistani expatriates who can leverage lower-cost SEO knowledge in their native nation.

Many companies in the West outsource work to countries like Pakistan because of the lower expenses and high level of education, experience, and knowledge.

Internal SEO operate in Pakistan is difficult to obtain since of the high competitors for positions working for huge brand names. However, the pay rates are not impacted by the competitors because the salaries are still competitive.

That high competition for work is shown in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The huge brand names here in Pakistan have SEO and other digital marketing groups as in-house teams. And they are well-paid. It’s quite challenging and competitive for any SEO professional to get a job in-house SEO at any big brand name.

SEO is a popular profession in Pakistan. And a growing number of marketers graduating from universities are participating. There are many SEO experts with more than ten years of experience and knowledge in this location. But brand-new individuals are joining too.”

According to those who filled out the study, SEO specialists in Spain, usually, earned the least, earning simply $45,236 each year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact just how much SEO practitioners earn.

But the pay rates depend highly on the demand for SEO talent in any offered region.

In some nations, such as Pakistan, jobs in SEO are a popular option for extremely informed university graduates. Competitors for tasks is high as a repercussion.

However in other countries, like Australia, there is less job competitors. SEO know-how is in more need there, meaning those with less experience have access to higher-paying jobs.

The study suggests that, generally, nations that are financially flourishing and with a high currency value use the highest-paying tasks for SEO professionals with less experience.

SEOs with less than five years of experience make as much as $99,000.

Of those making in between $75,000 to $99,000, 31% reported two years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related trends show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than two years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Make Over $100,000 In SEO

Independent freelancing is a profitable area for those looking for top incomes.

Those who go it alone in organization, the freelancers and creators, reported greater profits.

A spectacular 44.5% of participants who are freelancers, founders, and agreement workers make over $75,000 to $149,000.

This statistic suggests that freelancing continues to be a successful course.

That said, experience levels are greater for those making over $100,000.

Of those earning over $100,000 annually, an overwhelming majority have more than five years of experience.

This profits information indicates that no matter region, higher experience levels are in demand and subsequently essential to make over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists earning over $200,000 need comprehensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, showing that deep industry experience is extremely valued.

Is SEO A High Paying Task?

In 2022, SEO tends to be a reasonably high-paying task, with at least 30% of positions that pay $75,000 to $99,000 offered to digital online marketers with less than 2 years of experience.

SEO is a successful organization in 2022, with more independent freelancers (44.5%) reporting higher pay rates relative to their experience levels compared to those who work in-house.

How Much Experience Do SEO Pros Need To Go Up?

According to the study results, the first 4 years of experience offer lots of growth opportunities to go up the pay scale.

Study results of functions and years of experience suggest that lots of digital marketers have opportunities to reach manager-level positions after having just a couple of years of experience.

The area of work and other soft skills can also be a factor of pay rates.

SEO Positions By Experience

Less Than Two Years Of Experience

Maybe not remarkably, the majority of study respondents with less than 2 years of experience held lower-level positions. However, almost 25% have managerial-level jobs.

These are the functions and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or creators.

2 To Four Years Of Experience

Digital marketing specialists with 2 to four years of experience tended to have greater supervisory roles.

The following is the breakdown of functions for SEOs with two to 4 years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or founders.

5 Or More Years Of Experience

The role levels accomplished by those with five or more years in the market appear to be the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with 5 more years of experience tended to have the higher management level roles in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the roles of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Founder, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Profession Paths In SEO

There are at least 3 general courses for earning more as a digital marketer.

One course is to put in the time and move up the ranks while working in-house or at an agency.

The 2nd path is to accrue experience and abilities while working in-house or at an agency and then branch out as an independent SEO in the role of a creator, freelancer, or professional.

The third course is to begin as a freelancer and develop your skills, then utilize your experience to gain a full-time position or push into greater making brackets independently.

There’s no way to accelerate the number of years of experience one has.

But abilities and achievements, especially working at a name brand company or agency, is handy.

Experience doing things and discovering abilities remain essential, as the study results show it just takes 2 to four years of experience to get a greater role in SEO.

However ultimately, skills gained from experience will figure out how well an individual can go up within an organization as an internal professional or make more as a freelancer with their ability to satisfy and retain clients.

Those with the role of founder represent the highest revenues in the group identifying as freelancers.

Unsurprisingly, founders tended to make the most amongst those in the self-employed wing of SEO specialists.

Part of that success originates from going back from the real work and working with others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to working with the best individuals.

Jason shared, “I ‘d say one of the best things I have actually done is buying great leadership, putting intelligent individuals in place for their particular roles, then leaving their way. I create the vision, and they assist me execute it.”

Michael Bonfils, Global Handling Director of SEM International, advised that a creator should, in the start, learn how to do most jobs in business, eventually handing off those jobs to workers.

Michael shared his trick to being a successful creator,

“A founder must be doing whatever themself at first. It provides grounding and basic knowledge of sales, marketing, and accounting in addition to the actual work.

Eventually, you find people who do a much better task than you do, particularly things you do not like doing. And you keep handing off obligations till you are doing simply the things that you enjoy doing.”

How To End Up Being A Better SEO

Years of experience are essential for earning more, but the keyword here is experience, not years.

Knowing skills is paramount for moving up the SEO market ladder.

There are numerous resources offered for assisting individuals release their professions in SEO or to improve their existing abilities.

Discover SEO: Newbies

Best SMM Panel

Online search engine Journal publishes an extensive series of posts that offers a foundation for comprehending digital marketing.

This is a resource for those who are beginning their journey or have simply started finding out about SEO.

It begins with a description of the history of SEO, the fundamental basics, and then the technique.

Clocking in at thirty-five chapters, Online search engine Journal’s introduction to SEO makes an exceptional foundation for any aspiring digital online marketer.

Find Out SEO: Intermediate


Google publishes a starter guide that provides a level of SEO info appropriate for those currently in charge of a site in some capability.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a standard site understanding level.

This guide offers little actionable SEO information in regards to strategy.

But it does supply invaluable info for understanding a large range of understanding about how online search engine work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, regional search, and debugging tips.

Google’s starter guide begins with a glossary of terms to help develop the structure for the somewhat technical details that follows, which is a lot.

The guide consists of 4 sections:

  1. Crawling and indexing.
  2. Browse Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, global & multilingual, education websites).

Seo (SEO) Beginner Guide

How To Obtain SEO Certifications

Google Certification

Google likewise offers an online accreditation program.

It is not a replacement for a university degree. It is a training accreditation to assist an employee transition to a new task in digital marketing.

This program focuses on helping people learn the abilities needed to acquire an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Included Image: Paulo Bobita/Best SMM Panel